Katie Van Slyke is one-of-a-kind. She's a hunter, animal-loving woman and fantastic influencer; she's good at everything! She's been an influencer for Groove Life for awhile now, and I'll had the joy to sit down with her to hear all of her design thoughts on multiple collaborations. In my opinion, this is the best way to collaborate and by far my favorite. 

I feel like that's one reason our collabs have been a success.

She has such a sense of what her followers will like and it has resulted in top-selling product. My product design challenge each time has been

...HOW do I put that onto a ring?

Somehow, we land. Then it HITS with her audience and well....we have had a good thing going! It's my job to pull together her thoughts and ideas and weave them into designs, color combinations and launches that resonate. (Believe me, there are some pretty awesome designs that I haven't shown here as well.) Although I'm involved in this process from chatting to production, I am not the rendering artist

...Scott makes me look really good! 

Below, please enjoy a reel from Katie about one of her previously released rings!